It's a dog-eat-dog world

All dog owners who have looked into dog food knows it’s a jungle out there.

While Josephine went through a lot of different dog foods, even we have to admit, there are some brands out there doing a good job nutritionally speaking. They’re rare, but they do exist. However, there was always something that just wasn’t quite right.

We both absolutely adore dogs. Their health is paramount and should always be our number one priority, in our opinion. But on accountability of what? More often than not; our earth. We have to take care of our vulnerable earth and we just couldn’t come to terms with single-use plastic trays and pouches. Josephine also loves to travel with Marley and lives in a tiny London flat. There just wasn’t room in the freezer for a month’s supply of fresh or raw dog food.

The shelf-stable wet food was, on the contrary to fresh, often of lower quality and regularly caused an upset stomach. Being all fussy and spoiled, dry food was just not something Marley would entertain. No wonder given the hard extrusion process it takes to make these small brown, boring biscuits.

This is when we came up with the idea of creating sustainably packaged, gently steam-cooked food with the same nutritional benefits as a fresh-frozen diet, but conveniently pantry-friendly. Or actually… We decided we could do even better, by jam-packing our meals with nutritious superfoods such as hemp, chia seeds and quinoa, delicious meats and garden veggies, for optimal canine health. In combination with our powerful supplements, toppers and tasty treats, we’re tackling the most common canine health concerns and insatiable appetites! All served in recyclable packaging and proudly the world’s first and only dog food company with a guaranteed net-zero plastic footprint.

We create all-inclusive health plans for dogs and owners that care highly about their dogs’ health, sustainability and just a sprinkle of added convenience.