RETHINKING DOG FOOD
We knew we had to take a different approach when we started Marleybones.
The regulatory standards that apply to the pet food industry is, in our opinion, just not good enough. It is currently allowed to use by-products, such as feather and blood, with no nutritional value, in processed dog food.
By implementing blockchain technology, we decided to set our own standard and make sure everyone across our value chain are compliant. You will be able to access the same information about the entire supply chain with full transparency.
We are not just telling you what we are doing, we are proving it.
We know all dog owners, like ourselves, want to do what’s best for their dogs, but simply are drowned in a crowded, misleading and highly marketed pet food industry that isn’t shy of using the words ‘fresh’, ‘natural’ and ‘high quality’, that doesn’t tell you anything about what we are feeding our pets. Sadly, if you look close enough, you will too often spot tons of waste products, fillers and mystery ingredients.
While we know health is the top priority for most, we think it is equally important to ensure a high animal welfare standard and take care of our vulnerable earth.
Alongside the Marleybones team, dog owners are getting more curious every day, and together we can set a new standard in the industry!
We hope that Marleybones will inspire healthy living for our dogs, connection between people and environmental change with lots of joyfulness and love in between.
